I’ve seen a lot of “experts” try and tell people that WordPress is too complicated or burdensome for small businesses. Coincidentally, these same “experts” usually offer expensive design services.
Now I’m not going to sit here and tell you WordPress is for everyone, but 34% of all websites on the internet are built with it so odds are pretty good that it will work for you.
So without further ado, here are 8 reasons why you should consider WordPress for business:
#1. No Coding Required
Yeah, you read that right. You do not need to know how to code to use WordPress. Don’t get me wrong, knowing HTML and CSS is very handy when customizing your site but it is not required. Thanks to the new Gutenberg text editor you can manipulate content with the same ease as Microsoft Word or Google Docs.
Choosing a good theme is also important to consider if you want to avoid any coding. You’ll want a robust theme with plenty of customization options so you don’t have to rely on CSS. If you’re in the market for a great theme check out our guide: The 5 Most Versatile WordPress Themes.
And if you want even more control you can always add a drag-and-drop page builder like WPBakery or Cornerstone. Both of which should work with any theme you choose.
#2. Affordable Hosting
WordPress is so popular that most hosting providers offer pre-packaged solutions. For example, SiteGround offers managed WordPress hosting for as little as $4 a month.
If you’re looking for something a little more robust, WP Engine offers hosting optimized for WordPress starting at $35 a month. It is more expensive but they manage 100% of your website’s backend. All you have to provide is the content.
#3. There’s a Plugin for That
WordPress includes everything you need to build a basic website, but you can extend its functionality with plugins. The plugin directory includes thousands of options for almost every conceivable need. From eCommerce to photo galleries, contact forms, and more.
If you can’t find what you’re looking for in the official WordPress plugin directory, you might find it through a third-party developer. For example, my favorite contact form plugin is Gravity Forms, but you have to purchase a license through their website before you can download it.
Plugins can be activated and deactivated with the press of a button so you don’t have to worry about dealing with messy code or modifying files on your server.
#4. Search Engine Optimized
Search engine optimization, or SEO, is crucial to your business if you want to stay ahead of your competition. One of the advantages to using WordPress for business is the attention it has received from the search engine giants. If you’re looking to rank well on Google then you’re going to need a website that is easily indexed and searchable. WordPress has these features right out of the box and you can boost it further with free tools like Yoast to maximize your SEO.
It’s easy to overlook SEO when you’re not seeing an immediate benefit, and keeping up with it can be daunting, but it can mean the difference between a billboard in the desert and a cash cow.
#5. You Own It
Unlike popular website platforms like Squarespace and Wix, you are never tied down with WordPress. Your entire website can be picked up and relocated to a new hosting provider with ease using the built-in import/export tool or a plugin like Backup Buddy.
For you tech-savvy users with FTP and MySQL access this process is simply a matter of copying the files and database over to the new host (don’t forget to update wp-config.php with the new details).
I know WordPress has a reputation as being nothing more than blogging software. Some people are going to tell you it’s fine for a small business but it doesn’t scale well and can’t handle heavy traffic. So let’s put this myth to bed right now with a list of companies who are currently using WordPress for their websites:
Now it’s probably safe to assume that these businesses are using some advanced techniques to manage their bandwidth. For example, they’re probably using Cloudflare for their DNS, Jetpack to speed up content delivery, and a plugin like W3 Total Cache to minimize bandwidth usage, but these are common tricks of the trade that you should be utilizing to scale your website regardless of which platform you choose.
In 2016, mobile internet use surpassed desktop use. Smartphones are the new web browsers and that trend is not showing any sign of slowing down. You’re probably reading this article on a mobile device right now. So you need to consider mobile devices when designing your website.
Fortunately, WordPress is mobile-friendly right out of the box. And most themes are “responsive” which means they adjust depending on the size of the user’s screen. Not only does this make the user happy but it also increases your search engine ranking on Google.
#8. The WordPress Community
Last, but not least, WordPress makes sense for business because of the millions of other users that constantly support further development of the open-source code that makes up WordPress. The community is the “special sauce” that makes WordPress work. They create tools and plugins, fix bugs, answer questions, and even host meetups. No other content management system on the internet has a thriving ecosystem like WordPress.